• Traditional eCommerce interfaces were cluttered and unintuitive for quick requests
  
  
• Need for an innovative approach to connect consumers with multiple vendors instantly
  
  
• Lack of integrated, real-time communication between buyers and sellers/service providers

Cloudseed developed Buylane buy and Buylane sell apps, delivering:

Emoticon-based product & service selection: Created a custom emoticon keyboard where each emoticon represents a product or service, enabling users to quickly select and request offerings without navigating lengthy menus.

Buylane buy (Consumer app):

• Consumers request products or services via emoticons.
  
  
• Requests are broadcast to all registered sellers or service providers for that product/service category.
  
  
• Consumers can chat directly with vendors or providers, clarifying needs, negotiating prices, or finalizing orders seamlessly within the app.
  
  

Buylane sell (Seller & service provider app):

• Sellers and providers register their products or services using emoticons for intuitive categorization.
  
  
• Receive instant notifications when a user requests their offerings.
  
  
• Engage in real-time chat with consumers to confirm requests, negotiate terms, or send offers.
  
  

Integrated chat module: Enabled direct communication between consumers and vendors/service providers to improve customer experience and transaction clarity.

Interactive marketplace ecosystem: Connected buyers and sellers in an innovative, emoticon-driven marketplace that reduced barriers to entry and improved speed of engagement.

• Simplified user experience: Innovative emoticon interface reduced navigation time and improved user satisfaction.
• Faster transactions: Instant broadcast of requests to multiple vendors accelerated purchase and service fulfillment processes.
• Enhanced engagement: Real-time chat built trust and transparency between consumers and vendors/service providers.
• ‍Increased vendor opportunities: Enabled vendors and service providers to proactively connect with consumers and send targeted offers.

Through Buylane buy and Buylane sell, Cloudseed empowered its US-based client to launch a disruptive, emoticon-based e-Commerce and service marketplace, transforming how consumers discover and request products or services and how vendors engage with customers in a fast, intuitive, and interactive way.